a crack to let the light in xo

WEEK 109 - POST 3

I've been thinking about this all week.  How invested I get, how sensitive I am, how much I need "this" but what is this???  The validation, the successes, the wins?  What happens when those go away?  When I am down, nothing makes sense and I lose my way and I really don't get why I'm doing any of this.

It has to be about the job, I have to love the job.  The meat of it.  Sure perhaps the social media is hard and the strategy around social media but if I love the meat of it, the day to day grind of it, the rest shouldn't matter.  So what IS it that I love about this??  Why do I think I NEED to do this???

I think I may be too focused on the business, focused on succeeding, focused on being able to prove that I "made the right choice" by changing my career.

There needs to be a mission: the WHY and I have to really see the WHY and get the WHY and love talking and sharing the WHY.  The WHY should always energize and always move you forward.  The WHY isn't about numbers.  Even if you just reach one other person then that's enough.

The good news is I've been working on my message and my mission and my WHY.  It still isn't completely honed but it's starting to see some light!!

xo