WEEK 94 - POST 2
I'm still distracted. Wanting action on my blog and looking up rather than focusing on the work. I put up a post on Fbook that I thought would get traction but it only got one share. (Ugh.) I did get the "likes" I thought I would from specific people but not the shares.
But then really why am I surprised (???) - I don't share much on Fbook myself (and not much from others). I need to rethink that.
And I also don't want to rely too much on Fbook (or focus specifically on Fbook) because that means relying on friends which is not something I want to expect from friends. So I have more work to do here also.
I'm starting to do a couple of things:
- liking people's comments on the local newspaper (this is through Fbook app - so I've also cleaned up the public shares on my Fbook so people can easily see what I do if they click through)
- making more comments on blogs but I really have to see this as building community - rather than desperately seeking social media shares with someone "finding" me and liking me sooo much that they share on social media (very small probability)
- signing up for a few more online directories (these are "follow" links - yay!) - especially ones that are free (and then thinking about whether I should pay for some others)
- starting to practice to learn to post as naturally as I can on the GFC link about my nature blog - this is going to be tricky but I want to try! (I know it will get easier with each comment)
- looking for opportunities with each new post - doing some googling to see if I can generate some blog links, etc with each new topic (this week it's on a book and I found a few great interviews of the author where I could add my comment)
- thinking very seriously about guest blog posts and starting to work on building a relationship (through comments) with some bloggers. I've found two places that could be my first two potential places for guest posts
- getting inspired with a few posts that could potentially resonate with my friends a bit more by remembering where their interests are (not that I want to do this as a habit but it wouldn't hurt to consider this to get a bit more traction!)
- considering good posts to share on LinkedIn - there was a great post about this (with interest in Fbook going down)
- figuring out my newsletter (how to promote it better, what it's about, what you want to say in the first one, and creating more opportunities for sign ups!)
- thinking ahead to international themed days and riding the hashtags for what they are worth - missed a big one with International Women's Day!!
I have to remind myself that not everything is going to work! I have to log in a bunch of "Fails" before I get a "Win". It's about keeping at it even when it doesn't seem to be working! It's hard though because you want to evaluate what's working and what's not but you also don't want to be so distracted that you are ONLY Focused on that and you lose focus on creating the great products... oh man this is such a tricky balance! PRODUCTS DEAR, PRODUCTS.
Any extra traction right now might not be worth it anyway if you can't get them converted to your newsletter and then your sales. FOCUS ON PRODUCTS. xo
My next (mini) effort is to tweet to the author (that I was researching this week) and say something good that she will reshare. She has reshared some tweets from other readers and she does seem to be very positive about urban nature and might like my blog. (I should "like" her too on twitter.) It would be cool to see if that works but I need to do it and then just keep my head down with no expectations.
(I decided to pass on the hula hoop marketing right now (would just take too much of a chunk out of my day with travel) but did find an online class this weekend with a woman who has a podcast - it would be soooo great to be interviewed by her!)
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