I completed a blog post this week and published one (but didn't promote it yet on T) and am working on two more today. I was hoping to get some product development done today but if I can get two blog posts written, I'll be ahead by four posts! I'm thinking about doing shorter posts so that I can give myself more time to work on product development also! As I've been saying - something hast to give!
I looked at the more robust Google Analytic tool (which I signed up for a few months ago) and it was a bit of a shock to realize how low my numbers are and I'm really wondering how to get the numbers up next year:
- prioritize one type of social media and really connect with people there
- do guest posts to get my writing out to a wider audience
- get better at SEO (I notice I am doing well for some google searches but not the more "general" ones - I may have to dedicate some time to writing more on the general topic?)
- think of a really GREAT social media campaign after I have products to get noticed
For me it still feels unnatural to share stuff on social media - I don't want to go personal but I also may be sharing the wrong stuff for my audience. I just really need to figure this out!
Along with the blahs and the ughs I've been feeling lately, I've started wondering if what I'm doing is worth it. Does anyone really care? Am I making a difference? How do I narrow in on my "Who" and figure out what real "Whats" they need? I'm just not going niche enough in the way most laypeople would think! (My example is this woman who focuses on a hobby/passion that many people have and they want to improve so of course love her website, where as mine is very general (and using the wrong topic description - need to understand better the layperson's view) and not connecting with anyone as it's more a general interest than a PASSION.)
Something to think about...
FROM WEEK 28 (2016):
"I'm kind of learning how to ride the ebb and flow towards my interest in my blog...
Then the social media schedule (promoting new blog posts) is so time consuming (and not the fun side of blogging!) that I just check out after awhile...
And I googled for a specific topic and my blog ended up on the SECOND PAGE for the google query. That's not bad!! At least I'm not seventh or fifteenth! This is GREAT NEWS!!" (LINK)
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